The following statements about the synopsis of a proposal are true except A synopsis may be unnecessary if your proposal is solicited. Which of the following statements about electronic cover letters is true? An effective message will reach all audiences, regardless of background. It should end with a "WOW" statement. Your Own Goals Are The Most Important Consideration. Sending an e-mail is a less formal type of communication, so electronic cover letters do not need to follow the business format. Multiple Choice The Audience's Information Needs Are The Most Important Consideration. A. The companies having different objectives choose different kinds of promotion. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. C)Sales promotion is usually considered to be complementary. To boost sales, Gustaves decided to give scratch-and-win coupons to all buyers, with a chance to win a three-day trip to the Carribean for the lucky buyer. A proper promotional mix is one that Answer: It is run by the channel, either to the next channel in the distribution chain or to final customers. Question: Which Of The Following Statements About Informative Presentations Is True? 53._____ promotion is designed to stimulate a purchase or an action. a. Nearly three quarters of all sales promotion dollars are spent on consumer promotions. 6) Which of the following statements is true about channel-originated promotion? D)Sales promotion may be used anywhere along the marketing route. 19. 10. It is designed to stimulate a purchase or an action. 4. _____ promotion is used to keep a familiar brand name in the public's mind and is prevalent during the maturity stage of the product life cycle. B)Sales promotion normally involves an indirect inducement. Which of the following statements about an informative introduction is TRUE? a. Recently, the company released a new line of blenders called Amalgee. 7) Giving the intermediaries incentives to carry and sell the product is most likely to be known as ________ activities. c. It should "pitch" your speech to your audience. Reminder c. Informative d. Connective Persuasive promotion is designed to stimulate a purchase or an action. asked Jul 19, 2019 in Communication & Mass Media by choconilla477. Persuasion typically becomes the main promotion goal when a product enters the growth stage of its life cycle. → Many sales promotion programs are designed to motivate distributors and retailers to carry a product and push it through to their customers. B. The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message. People tune out repetitious messages, so they quickly lose effectiveness. But the sales of Amalgee did not meet the expected figures. d. It should include an audience response statement. Sales promotion programs are targeted only at consumers. . A)Sales promotion is a deceleration tool. AIDA concept 5. a. It should be less than 5 percent of total speech time. 54. Influence b. Amusement c. Informative d. Persuasive e. Reminder ANS: E PTS: 1 REF: 253 OBJ: 16-4 TYPE: Def TOP: AACSB Reflective Thinking| TB&E Model Promotion 75. Which of the following statements is true of persuasive messages? Which of the following statements about sales promotion is true? 74. b. in some cases, a synopsis or … E)Sales promotion adds intangible immediate value to the brand. Sales promotions are usually used together with advertising, personal selling, direct and digital marketing, or other promotion mix tools. Which of the following statements about sales promotion is true? Persuasive b. D. a. 4) Gustaves Electronics are a leading brand in kitchen appliances. Which of the following statements about sales promotion programs is true? Which of the following statements is true of persuasive promotion? These are: Informative Promotion: The primary objective of every promotional activity is to disseminate information about the product, product line, brand, and the company.The informative promotion is prevalent at every stage of product life cycle and is an essential ingredient for creating the primary demand. About 80% promotion spending is directed toward final consumers whereas only 20% is directed toward retailers and wholesalers. Immediate value to the brand is solicited is usually considered to be more effective than `` he said she. Of all sales promotion adds intangible immediate value to the next channel in the distribution chain or final! Distribution chain or to final customers an indirect inducement normally involves an indirect inducement typically becomes the main goal. Distributors and retailers to carry and sell the product is Most likely to be.... 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